How to improve bad user experience and make account creation less annoying
Jobs to be done
When planning a trip I want to quickly find and buy a ticket so that I can get to the place I want
Persona Jobs to be done
Motivation: Wants to visit family
Possibilities: She has never been on a plane, expects that thanks to the application she will quickly find a connection at a good price.
start: 60 points
There is no information about the need to register to buy a ticket.
Solution: On the "passengers" screen, adding the "Booker details" option in the last step will only confirm the data. Optionally, he will be able to choose to log in through social accounts.
+ reducing the number of steps needed to register
+ no frustration caused by the step register because the user has already completed the data anyway
- the user is forced to create an account anyway - order abandonment
We do not change the appearance of the application